Archive for the ‘Marketing’ Category
09-04-23 – DemandBase
Posted by PK in Applications, Marketing on April 23rd, 2009
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DemandBase – Identify, reach and convert more businesses
Contacts for B2B Companies
DemandBaseoffers B2B customer acquisition solutions that enable sales and marketing professionals to better identify, reach, and convert new business. We offer pay as you go and subscription services that generate new selling opportunities and significantly improve your return on marketing investment.
Business Directory
DemandBaseoffers a business directory of business contacts and company information. Our business directory is easily searchable to find companies by location, industry, SIC code, and company size, including a directory of Fortune 1000 companies and includes a directory of business contacts and detailed Company Profiles.
Business Contacts
DemandBaseStandard™ offers a risk-free way for sales and marketing professionals to acquire high-quality, relevant business contact information online. Anyone can use the simple, Web-based interface to access the Demandbase technology platform, Demandbase Central™, to target customers or markets. In minutes, users can find, qualify, and purchase one contact or targeted marketing lists based on a designated target audience, data quality and historical behavior.
B2B Lead Generation
DemandBase Stream™ is the first Web application that enables sales and marketing people to find out which businesses are visiting their Web site, their interests, and the right people to contact. By downloading the free software widget and connecting it with DemandBase Direct™, anyone can turn passive Web visits into actionable sales leads.
Improve Lead Quality
DemandBase Central is an online lead generation platform that delivers a new level of lead quality to B2B sales and marketing professionals. The platform integrates data from the Web, third party information providers, CRM systems and social networks, then cleanses, normalizes and granularly categorizes millions of sales leads based on each user’s unique requirements.
B2B Marketing
Improve the accuracy of your online advertising, direct mail, email and event marketing campaigns. With DemandBase you know you are reaching the right people at the right time, with the right message.
Sales Prospecting
Improve your ability to generate high-quality sales leads. DemandBase lets you see which companies are visiting your Web site then gives you accurate contact information on the people with buying authority for your products and services.
Inbound Marketing
Leverage your investments in online advertising, search marketing, SEO, social network marketing, email campaigns, press releases and other inbound marketing programs designed to attract Web traffic. Now you can see exactly what companies are visiting your Web site and which pages they are viewing, then get validated contacts at each for immediate follow up.
B2B Marketing Lists and eMail Lists
DemandBase provides targeted marketing lists to fuel your direct marketing campaigns and lead generation campaigns. DemandBase marketing lists include email, phone number, postal address, company name and title.
Live Web Traffic Monitoring
Monitor your Web traffic in real-time with DemandBase Stream™. This free service works like a news ticker to stream filtered business traffic across your desktop. Find out what businesses are visiting your Web site, what search terms they use to find your site, and which pages they visit. Through integration with the DemandBase Central lead generation platform DemandBase Stream can recommend the most appropriate business contact for sales or marketing follow-up.
B2B Web Analytics
DemandBase Professional provides a new breed of B2B Web analytics to improve marketing and sales performance. Detailed trend reports on Web traffic are displayed in an easy-to-read graphical format, revealing trends such as percentage of traffic from business demographics such as specific industries or company sizes. Trends may be viewed by day, week or month.
Convert Web Traffic
DemandBase Professional allows you to identify and convert more Web traffic.
09-04-21 – MissRefund
Posted by PK in Applications, Marketing on April 21st, 2009

MissRefund – Airport tax refund and more
When you cancel a flight, you are entitled to a refund of the taxes and fuel charges you paid — even on a nonrefundable ticket. For 25 euros ($32), MissRefund will get that money for you. The company has secured refunds as large as $262; the average is $101. If you don’t receive a refund, you don’t have to pay.
I wish this site was available for more countries …
09-04-20 – Fonolo
Posted by PK in Applications, Marketing on April 20th, 2009

Fonolo – Never listen to a phone menu again
Fonolo has mapped out the automated customer service phone trees of 200 companies. Log on, click on the department you want to reach (reservations at American Airlines, for example), and Fonolo will make the call, navigate the system, and call you when it has reached your desired department.
When we used it to call Citibank, it connected us with a rep in less than 20 seconds, compared with two minutes when calling directly. Fonolo has an iPhone app as well.
09-04-07 – Concentrate

Concentrate – Long-Tail search analytics
Concentrate describes itself as:
Concentrate is the innovative search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.
With such a fierce market – and with so much available information, this tool can offer a true competitive advantage.


